Job Description

The Marketing Manager will be responsible for driving brand awareness, generating leads, supporting sales, and positioning the company as a leader in the IT/technology sector. This role requires strong knowledge of technology markets, digital marketing, and B2B sales strategies.

Responsibilities and Duties

• Develop and implement marketing strategies aligned with business objectives and growth targets.
• Conduct market research and competitor analysis to identify opportunities and threats
• Define target segments and craft messaging that resonates with key customer groups (B2B/B2C).
• Build and strengthen the company’s brand positioning across digital and traditional channels.
• Brand Management &amp
• Communications
• Coordinate corporate communications, PR campaigns, and industry thought leadership.
• Lead Generation &amp
• Sales Support
• Design and execute demand-generation campaigns to drive qualified leads for sales.
• Work closely with the sales team to develop marketing collateral, pitch decks, and proposals.
• Track and report on lead conversions, ROI, and pipeline contribution.
• Digital Marketing &amp
• Campaigns
• Manage digital marketing channels including SEO, SEM, email marketing, LinkedIn, and other social platforms.
• Plan and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
• Use analytics tools to measure campaign performance and continuously improve results.
• Organize presentations, activations, attendance at shows, product launches, and customer engagement events.

Required Skills

• Marketing Strategy
• Brand Management
• Team Management
• Teamwork

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 3-5 years of marketing experience, preferably in the technology/IT sector.
• Strong knowledge of digital marketing, content marketing, and lead generation strategies.
• Experience working with CRM and marketing tools (e.g. Survey Monkey, Google Ads, Google Analytics, Canva) an added advantage.
• Excellent communication, presentation, and project management skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative thinker with a problem-solving mindset and attention to detail.